Case study · Be Events Barcelona
To the summit with Lindt
Reaching the summit takes a unique mindset; we work to keep brands at the top by creating exceptional moments. Curious how we turned a Base Camp at 2,575 metres into an unrivalled challenge? The prestigious Lindt chocolate brand once again trusted our unique expeditions, this time facing the purity of the snow. Everything fitted: a market leader with a seemingly insatiable drive. What was missing? Conquering the summit and staying there. We designed a bespoke experience for the brand covering several stages: entertainment, teamwork, self-improvement and integrating different levels of the organisation. We used highly effective elements from mountaineering and mountain sports to forge the cohesion every leader must preserve.






















