Case study · Be Events Barcelona
IBTM party with an Olympic theme
Nothing compares to going back in time and smiling. Twenty-five years ago Barcelona hosted an unforgettable Olympic Games, while on the Catalan coast a hotel emerged that would become an icon. Melià Sitges set out to set trends and become a benchmark for food, events and guest experiences. To celebrate this shared history, we explored the highlights of 25 years of achievements, using memories of the Olympics as the common thread. From exquisite food to live art performances, human statues, live cocktails, music and the memorable performance of Montserrat Caballé and Freddie Mercury. Dive into the spark of those moments and see for yourself.








